Below are some simple and easy to implement tips that will allow you to get better Google AdWords positions while paying less:
 
* Don’t target your ads on general keywords. Use specific phrases with two or more keywords instead. This should increase your CTR and get you more targeted traffic that’s much easier to convert into signups or sales.
 
* Make use of all keyword matching options: Broad-, Phrase, Exact- and Negative Match.
 
* Make sure your keywords relate to your product or service
 
* Use keyword variations, such as plurals, misspellings and synonyms.
 
* Don’t put all your keywords into one single Ad Group. Create several Ad Groups with tightly focused keywords.
 
* Write compelling ads: Put your keyword into the title, specify a compelling benefit in the first line of your ad, put a clear call to action into the second line (Download Now!, Grab your free report…).
 
* Take your site visitors to specific landing page (don’t direct all clicks to your homepage – set up a landing page for each ad group). Your landing page has to deliver on the promise of your ad.
 
Split Test your ads: Run two ads per Ad Group in parallel. 
 

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