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Do you have a customer list?

Wednesday, January 3rd, 2007

When it comes to list building, most people build only one list – let’s call it prospect list. This however doesn’t allow you to market & sell your product effectively.

Once someone subscribes to your list you may want to immediately start marketing a front-end product using a pre-defined sequence of autoresponder messages.

For example:

* Message 1 could provide more details about the product with a list of benefits and a call to action (to buy your product).

* Message 2 could offer a bonus gift if the prospect buys within the next 24 hours

*Message 3 could offer a 30% reduction in price… and so on, you get the idea.

Now imagine, someone subscribes to your list and immediately buys your front-end product (which you could offer on the subscriber thank you page). It would be quite annoying if this person receives all your “prospect” follow-up messages: get a bonus, 30% reduction, grab a pack of 5 great bonuses with the main product…

Your customer will be confused and most likely he will never again buy from you. To avoid this embarrassing scenario, you have to build a customer sub-list.

Here is what you should do:

* Entice your site visitors to subscribe to your main list on your landing page – this will be your prospect list.

* As soon as someone from your prospect list buys your product (be it after the first or the 10th follow up message…), get him/her to subscribe to your customer list. For example, ask this person to provide his first name and email address before you provide access the download page.

* At the same time, you have to delete the customer from the prospect list. Most good autoresponders like AWeber and GetResponse can handle this automatically for you.

That’s a neat way to pull your customers from your initial prospect list to your customer list where you can get them to take a different sort of action – maybe, buying one of your backend products.