How To Choose The Right Domain Name
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A good domain name will give you a fantastic chance to make a great first
impression and to attract more visitors to your web
site.
So, before you rush off to register your domain name, it's
well worth spending some time to choose your domain name and
to get that extra bit of advantage.
If you are serious about
your business, DON'T get a free domain name...
You might be tempted, to get a free domain name, something
like: www.geocities.com/yourusername/pagename.html. Don't do it! This would
seriously hurt the credibility of your business.
I recommend you pick a
domain name with a .com extension. Everyone who thinks about business on the web, automatically thinks
about .com. There are many different domain name extensions: .biz,
.org, .net … but .com is definitely the best choice for a
web business.
Bottom line: Get a proper domain name with a .com extension, something like
www.yourBusiness.com
Need some help to pick a great domain name?
The name should be short and sharp. You can register a domain
name with up to
67 characters, but by all means, don’t get one of
these super long domain names.
Long domain names are difficult to
remember and to read.
Some people think, it will boost their search engine ranking when they
put all their keywords into the domain name, but that’s
not true. At the
best you will get a tiny ranking advantage.
Some examples for short and sharp names? Amazon, Ebay, Google…
These names are
easy to remember and they stick in your mind.
Your domain name should be easy to remember.
It should be easy to understand and not easily misspelled. For
example, woodentoys.com would be great, but woodentoyzz.com is
not that obvious and it
would robably lead some of your potential
visitors to your competitor.
It is also great, if you can make your domain name descriptive and
appropriate for
your theme and business. Your business is about
antique furniture? So a great
descriptive name would be
antiquefurniture.com.
On the other hand, if most of your traffic will be coming from
the search
engines, a descriptive name is not really that
important.
Registering your domain name
After you have created a list of potential domain names,
it's time to verify,
which ones are still available.
Go to
BetterWhois.com, type in your domain name and click the
search button to
check it's availability.
Next on the list is registering the domain name for your web site.
Here are your two possibilities
Use a domain name registrar. There are hundreds of registrars
on
the market and it
is important to you choose one with a good
reputation. At
Registrars you can find a list of accredited registrars.
The fee for a domain name registration should be around $10. Some of
the
registrars I recommend are goDaddy.com and register.com
The better solution: Most hosting companies -
like
BlueHost.com
will include a free domain name registration in
their package. So you
can save ~ $10 and the time to do it yourself.
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Now you know how to choose a domain
name that will give your business
that extra bit of advantage.
Take your time to research a domain
name that's suitable for your web
business - it will be time well
spent.
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Other pages in this section:
●
Why It Is So Important To Know Your Web Site Goal
●
The Easy Way To Create A Small Business Web Site That Sells
●
Small Business Web Site Hosting - How To Select The Right Solution
>>> The Best Ways To Increase Online Traffic
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