Why Is It So Important To Know
Your Web Site Goal?
Find Out How You Can Get Tons Of
Amazing Internet Marketing Products – For FREE!
Before you start designing your website, before you are
writing even a single word for your site, you have to be
clear about your web site goal.
So, what is the goal of your website or in other words...
What action do you want your visitors to take on your
site?
You are selling digital goods, like e-books or
downloadable audio files?
Then your goal might be that
the visitor clicks the credit card symbol and
buys your
book.
You are selling a product that cost several thousand
dollars? In this
case, your goal might be that the
visitor gives you call in order to
discuss your product
benefits.
You are selling a service? So you might want the
visitor to sign up to
your newsletter to give you the
possibility to convince her about your
outstanding
experience and knowledge.
When you are clear about your web site goal – the
action the visitor should take – then you can start
working on your site. Choose every word, each graphic
and every other item of your site in a way so that you
convince your visitor to take your desired action, like
buying your book, clicking on your affiliate link or
whatever it is that you want to achieve.
Also, your
web site goal has to be reasonable
and measurable.
What does that mean?
Reasonable: Well, if you are selling real estate
properties, it would not
be reasonable to expect your
client to buy online after visiting your
website.
Measurable: You have to know, if site changes
(changing the headline
of your sales letter, giving a
free bonuses with your main product…)
effect your
principal web site goal in a positive or negative way.
This will allow you to increase the number of visitors who do
exactly
what you want them to do : Buying your product,
clicking on your
affiliate link.
Whenever you make changes on your site, measure the
results you are getting. Monitor your conversion rate
(CR) in order to know if you are on the right track. Your
CR is one of the most important success indicators for
your site. You get the CR when you divide unit sales by
the number of visitors.
Here is an example:
Lets say, your site goal is to sell your eBook, you are
getting 1000 visitors a day and 100 of them are buying
your eBook. Wow, so you are having a
100 sales / 1000 visitors = 0.1 = 10% CR. Congratulations, that’s not
bad!
Be sure to design a clear pathway towards your web site
goal. Make sure that your visitor does not get lost or
distracted – she has to follow through, step by step
until she arrives at the final most important action –
your principal web site goal. Ok, let’s say the goal of your
site is to sell your fantastic eBook:
Create a benefits-laden headline that contains your USP
(Unique Selling Proposition), talk about the great
benefits of your product to keep your visitor
interested. Make your prospective an offer she can’t
refuse (bundled with bonuses and a rock solid
guarantee…).
Finally close the sale – remind your
visitor that she has to click right here, right now on
your “buy me” button.
Marlon Sanders Gimme My
Money Now! is the ideal product if you are looking for an easy to
understand quick-start solution to successful Internet marketing.
There is no need to read dozens of books and thousands of pages - you get a
proven and highly effective step-by-step marketing system that works 100%. No information overload, no fillers and no
hype, only high quality information from one of the most successful online
marketers.
Click
here for more information about "Gimme My Money Now!"
 |
 |
 |
| |
|
|
No matter what your business is, your site
needs a principal web site goal, a specific action you want your visitor to
take. Every single element of your site has to be built
with your web
site goal in mind.
Whatever you do – writing content,
choosing
graphics, site navigation…, ask
yourself the following question:
“Will
this benefit me in achieving
my web site goal?”
Know your web site goal and guide
your visitors
towards fulfilling that goal!
|
|
|
 |
|
 |
|
|
|
|
|
|
|
Other pages in this section:
●
The Easy Way To Create A Small Business Web Site That Sells
●
Small Business Web Site Hosting - How To Select The Right Solution
●
Learn How To Choose A Domain Name That Will Make Your Online
Business More Successful
>>> The Easy Way To Create A Small Business Web Site That Sells
|
