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Does tricking the search engines have a bright future? I don’t think so, in my opinion,
tricking and tweaking SE algorithms is doomed to fail in the long run. Surprised? Let me explain why I don’t believe in
it.
In order to keep their users happy, the search engines (SEs) have to return relevant websites with valuable content in the search engine results pages (SERPs).
Unfortunately, search engine "trickers" don’t care a lot about providing quality content, their primary goal is to figure out the various search engine algorithms to get a better search engine placement. In other words,
they are hurting the search engines credibility by tricking less relevant websites onto the top of the SERPs.
The SEs are getting more and more sophisticated and soon they will be able
to accurately recognize the relevance and quality of a website. When that
happens, search engine optimization tricks will stop to work.
Why is it so important for the search engines to increase the number of their users and to keep them happy? A search engine is a business and like any other business its goal is to increase market share and to make profit.
The SEs primary source of revenue comes from advertising. Advertisers are paying for placing their ads on the SERPs and hope that many visitors will click on them and buy their products or services.
In order to make a significant profit, a search engine has to attract many users. More users result in more clicks on the ads, which allows the SEs to make more money.
If the search engines fail to provide excellent search results, they will loose not only their users, but also their clients who are paying $$$ for advertising. Obviously that’s the last thing the SEs want and that’s why they are doing everything possible to give their users what they want – relevant websites with quality content.
Here is why shouldn’t you waste your time
tricking the SE's?
It is getting more and more difficult and time consuming to keep up with the ever-increasing complexity of the numerous search engine algorithms and to keep pages at a high-ranking position.
Hundreds of brilliant PhDs equipped with the latest technology are working around the clock to make the search engines more sophisticated and to allow them to realize relevant websites with valuable content.
Yes, the search engines are getting more and more intelligent and soon it will be impossible for to trick the engines in order to get a better search engine placement without providing valuable content.
In the early days of SEO, fooling the search engines was very easy. Simple strategies, like keyword stuffing and replicated gateway pages
were used to get on top of the SERPs. But the search engines evolved, they found out about these tricks and penalized or even banned the sites that used them.
Sure, new tricks emerged. Non-replicated, zero-value doorway pages and page cloaking...
was the latest fashion to get top positions. Again, the search engines realized quickly what’s going on and more sites were banned.
Nowadays, it’s already very difficult to fool the search engines and it will get even more complicated.
So how can you get a better search engine ranking?
● Create a high-quality website that provides valuable and
problem-solving content for your visitors.
● You have to provide the necessary information that allows the SEs to
evaluate the topic of your pages. Therefore you should optimize each
of your pages for a specific keyword. Use your keyword in the title tag,
in your headlines, in your links, in the meta description tag and in the
meta keywords tag. Additionally, use your keyword throughout the
body text of your page.
Properly optimizing your pages is a tedious and time-consuming process.
To get more done in less time and to boost your ranking for maximum
traffic, I highly recommend you take a look a Web CEO - probably the
best SEO tool on the market.
● Get a few inbound links from credible websites. This will get a newly
launched site quickly into the index of the major SEs.
Instead of chasing the ever-increasing complexity of the search engines algorithms, I recommend you take the easy path of creating valuable content for your visitors,
properly optimizing your pages and creating high-quality inbound links. That way, everyone wins -- you, the search engines and your site visitors.
There are only 4 crucial keys to succeed with your small online business. Still, most people fail. They never make a dime, because they neglect one or more of the all-important keys to success.
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