Learn How To Turn Your Site Visitors
Into Buying Customers
Find Out How You Can Get Tons Of
Amazing Internet Marketing Products – For FREE!
Ok, your traffic building efforts are bearing fruits and
you are getting tons of visitors to your site. Great,
but just don't stop here. Your goal now is to turn your
visitors into customers and therefore you have to win
their trust.
People who like you and trust you, will follow your
recommendations and they will buy from you -- a sure
way to get more customer.
To build trust and confidence requires an effort on
different aspects of your business -- the look and feel of
your site, your content... -- but most important of all,
you always have to be absolutely honest with your
customer.
People will forgive you many things. If there are some
typos -- not a big deal. If your graphics aren't that
fancy -- who cares? But they will never forgive you
dishonesty.
If you make promises you can't keep, or if you recommend
a bad product -- and doing that only once is already
sufficient -- it's very likely that you will loose many
of your customers. People might start talking about you
in various discussion groups and your reputation could
be ruined forever.
Get the first impression right
- the look and feel of your site
Visitors who arrive on your site decide
within 10 - 20 seconds whether to stay or leave. It's the look and feel of
your site that either makes your visitor click on the back-button of the browser
or continue reading what you've to say.
Bottom line: To get more customer, you have to get the look and feel of your
site right.
How can you make a great
first impression in order to keep your visitors on your site:
Get the overall look and feel of your site
right. Choose colors, fonts
and graphics that
are appropriate for your target market.
● Don't use too many
different colors -- 3 - 4 should be the maximum.
● Use black text on a
white or off-white background.
● I recommend you use
Sans Serif fonts (Arial, Verdana, Helvetica)
for best
reading experience.
● Don't use too many
different font styles and colors -- again, KISS
is best,
choose one style for your headlines and a different one
for the other
content.
Choose a layout that makes your r eaders experience most enjoyable
and time-efficient as possible. On the web,
people tend to scan
text, so...
● Keep your
paragraphs short and use lots of white space
● Use lists and
bullet points
● One major headline
at the top of every page and several
subheadings for easy
online scanning.
● Keep
your layout simple -- a page header with your company logo,
a navigation bar
underneath the page header or on the left side
of your page, eventually
a footer with your copyright information.
Your site should be warm, personal and inviting.
Don’t try to imitate
big corporations -- these kind of sites are often
very impersonal.
Make your visitors
experience pleasant and interesting.
Keep it simple. A simple and clean site that's well
organized and
professionally looking works best. There is no
need for flash
animations or a super sophisticated graphical
design -- your focus
should be on delivering great content.
Don’t plaster your pages
with tons of banners and affiliate links -- this
looks very unprofessional and it's definitely not
the best way to get
more customer.
Keep your look and feel consistent throughout all
your pages.
It doesn't contribute to a great first impression,
if your visitor finds
some 20 typos on your home page. Re-read a spell-check
all your
pages and also watch out for out-of-context
typos (for example,
cool and coal).
Getting a simple yet professional look and feel isn't
difficult, but it's very important to get that crucial first impression right
and ultimately to get more customer.
Your might be providing the best possible content, but if your basic look and
feel telegraphs a complete lack of professionalism your visitors will most
probably leave immediately.
Provide valuable content
Ok, your visitors are comfortable with the look and feel
of your site, but they still don't trust you, they aren't your customers yet.
So, how to get more customer? Give something of great value and you will win the trust
of your visitors and convert them into lifetime customer.
What can you give? Provide content that is of great value to your audience.
Content that answers questions and helps to solve problems.
It is important what you write, as well as how you write it. When you write, let
your own unique personality shine through. that's how you can distinguish
yourself from the rest and how you will build your own brand.
Writing-tips that will help you to win trust and to get more customer:
Write as
if you would be talking to a friend. Write to communicate
and to build relationships -- choose a personal
and friendly tone.
Keep your
writing style simple. The majority of people are most
comfortable reading at a
Grade 7 level. There is no need to impress
your readers with your writing skills --
simplicity wins the day.
Be
passionate about your subject and transmit that passion to your
readership. This
will render your visitors reading experience much more
exciting and interesting -- a great way to get
more customer.
Write in
short sentences. Use active, short verbs. Delete everything
that's not
absolutely necessary -- communicate quickly and effectively.
Demonstrate your knowledge and expertise and communicate it in
personal and
friendly way.
Develop
your own unique style -- just be yourself. create your own
brand in order to distinguish yourself from the
rest.
Practice,
practice, practice... -- being able to write (communicate) in a
simple and effective voice that is uniquely yours
takes some time and
effort, but it's absolutely necessary if you want
to get more customer
and take your business to the next level.
If you want to learn more about how to gain the trust and likeability of your
audience, I highly recommend
"Make Your Content
Presell". This is a fantastic eBook that explains in detail how to get
the look and feel of your site right and how to learn to write in order to win
the trust of your visitors and turn them into lifetime customers.
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Building trust and likeability is
the most important thing to get more
customer and to succeed online.
The first step to creating trust is
to get the look and feel of your
site right. The second step is to
provide valuable
content to your site visitors -- it
is important what
you write as well as how you write
it. |
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Other pages in this section:
●
Care About Your Customers And your Business Will Be
1000 Times More Successful
●
You Can't Write? Find Out How Easy It Is To Successfully
Write For The Web
>>> Learn How To Write On The Web
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