The Biggest Mistake People Make When
Creating Information Products
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The biggest mistake you can make is to create an information product without asking your target market about their wants, needs and desires.
Before you go ahead, creating an eBook, an audio course or whatever, it’s crucially important to do the necessary market research upfront. What you might consider a fantastic idea and a great product, could be perceived as absolutely useless by your niche.
Do you want to spend months working on an eBook, just to find out that no one wants it once it’s finished? Surely not, and that’s why you have to get to know your customers needs first.
In fact, the process is simple: Ask what people want, create the product and sell it to your target market.
How do you ask? Here are 5 simple techniques you can use:
 Check out what people are talking about on forums: Locate a
few forums and online discussion groups in your niche.
Go to Google and type the following into the search box:
+forum +subject or +discussion group +subject -- replace the
word "subject" with a relevant theme (fishing, painting…).
Read through various posts and make a note of recurring questions,
problems and needs. If certain questions and problems appear on
a regular basis, it could well be that you’ve found a winning topic for
your information product.
A little tip: Make a note of people who seem to know a lot about
your subject. You could interview them for your information
product -- that’s an easy way to create valuable content.
Directly ask people on forums about their problems, needs andd
wants. Direct questions elicit direct answers. Examples:
Dear Colleagues, What are the 3 biggest problems you are facing
when…
what would be helpful for…
What are you missing in…
Join associations within your niche. They are a great source to
learn more about the wants and needs of your industry.
Go to
American Society of Association Executives and join a group
within your niche. Read the newsletters and watch out for
recurring problems, questions and wants.
If you are posting articles on your web site, ask your readers to
rate them. At the end of each article, allow your audience to give
a rating from 1 (not useful at all) to 5 (incredibly helpful).
Many web hosts are providing this kind of functionality for free, if
not, you should be able to find some free cgi scripts on the web.
Put a survey on your web site. Don’t make it too long, it shouldn’t
take more than a minute to complete. Keep it simple and use
multiple-choice questions, but also include at least one question that
allows the reader to enter a direct response into a text box -- these
answers will give you the most valuable information about your
audience.
If you are considering a more in-depth survey, you probably have
to give away a valuable freebie to entice your visitors. Again, many
web hosts provide this functionality for free.
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Take Action before you create your information product:
Go to Google and search for forums in your niche. There should
be a minimum of activity going on, otherwise skip it and go to
the next.
Keep on looking, until you have at least 5 active forums.
Create a folder in your web browser’s favorites and save the
links to the forums so that you can easily find them again.
Do your research: Go from forum to forum and read various posts.
Make notes, whenever people are talking about their needs,
wants and problems -- remember, these could be some hot topics
for your info-product.
Continue with your research and watch out for recurring
patterns -- frequently asked questions, problems…
Also, ask direct questions to get a better idea of what your
market wants. Ask: What did you miss in other products you bought?
Is there a specific topic you would like to know more about?
What problems bother you the most? …
It all comes down to knowing your customer -- what do they want, what are their
desires, what problems are they facing…
Get a clear picture of your market before you create an information product,
give people what they want and your product will sell almost on its own.
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