5 Simple Tips To Create An Irresistible Headline
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Headlines are responsible for 70% - 90% of your sales effectiveness and a minor change in the headline of your sales letter could easily double or triple your sales.
Bottom line: You need to learn how to write an irresistible headline!
The job of a headline is to capture attention and to create a mood in the prospect that will make them receptive to taking the action you want them to take -- for example, buying your eBook.
Simple guidelines to create an irresistible headline:
 What’s in it for your customer? That’s the question you have to
answer immediately, because that’s the only thing your prospect
is interested in.
State a huge benefit in your headline, create desire and curiosity.
Point to an end result -- what will your prospect get out of buying
your product? More money, better health, finding the partner for life…
Selling is all about stirring emotions and that’s exactly what you have
to do with your headlines -- pushing your prospects emotional
buttons. Don’t try to make your headline overly cute or clever,
because this simply doesn’t work.
Write the headline only for your prospects. Directly address their
needs, wants and desires. No one is interested, if your company
is holding its 5th anniversary, if you negotiated a special deal with
your supplier or whatsoever -- it’s all about your customer.
People aren’t really buying what you are selling, they are buying
what it can do for them. So, what can your product or service do for
your customers? Know your product’s benefits and make your
clients aware of them.
Explain how your product or service can solve a problem, fulfil a
desire or avoid pain. Everyone wants to gain more pleasure and
avoid pain.
Know your target market -- what problems are they facing, what
do they want, what are their desires, what are they afraid of…?
Answer these questions and you have an irresistible headline.
More tips for creating an irresistible headline:
Use simple “power” words like: amazing, free, great, finally,
fantastic, new, announcing…
Make use of the word “YOU” -- remember, it’s all about your customer
Other phrases that work: How to…, Why do so many…,
Who wants to know…, ask open-ended questions.
Write in a way that helps your prospect to imagine enjoying the
benefits of your product. Use words like imagine, picture…
Use a conversational tone -- write as you talk, or even better,
write as your prospects talk.
Take Action:
Look at your headlines and see how you can improve them using the guidelines above.
Make sure you can answer the following two questions with "Yes":
Does your headline convey a strong benefit that stirs emotions?
This could be a solution for a problem, a way to gain more pleasure,
or a system that helps to avoid pain.
Does it grab your readers attention, does it make them curious
enough to keep them reading the rest of your sales letter?
If you want to improve your copy-writing skills and boost your online
sales, you should take a look at
Ad Copy Secrets Revealed.
This e-book leaves no part of the ad writing process unexamined, every secret is revealed.
Within each value-packed page of this e-book, you’ll learn the real how-to’s of building the headline that works, creating the perception of value for your client, understanding the problems your target market wants to solve, or the end results they want to obtain...
Click here for more information on Ad Copy Secrets Revealed.
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