Convert More Site Visitors Into Buying Customers
Find Out How You Can Get Tons Of
Amazing Internet Marketing Products – For FREE!
Effective copy writing and powerful headlines are
essential to get the sale. But great sales copy also has to handle another important element, one that’s often neglected: Page-joints – they are
crucial in order to guide the site visitor through your sales letter and to get the desired click on the credit card symbol. In other words, page-joints help you to convert web site visitor into buying customers.
Ok, let me explain: Your site has a principal goal, for example: selling your
eBook, promoting your service, getting the click on your affiliate link… In order to get the desired response you might have to guide your visitor through several pages.
And that’s the big challenge, how do you convince your visitor to move from one page to next and to keep on reading? Exactly, page-joints are the answer. They guide the reader through all of your pages until he reaches the “final destination” – executing your principal site goal.
How to guide your visitor
from one page to the next?
Build curiosity to pull your reader from one page to
the next -- ask
open-ended questions
that beg to be answered
that.
Use connectors to keep up your visitors interest to
continue reading:
● What’s more…
● And that’s not all! Click here to continue to the next
page and to
find out more.
● Better yet…
● So that’s why…
● And not only that, but…
End a page using ellipses (…) and continue on the next
page:
Ok, lets get straight to the point...
Make it clear to the reader what she has to do. Tell
her to click on the
following link in order to get to the next page.
Do you get your
visitors to read most of your pages?
Measure the effectiveness of your page-joints.
Take a look at your log files or your traffic analysis software to
find out if your visitors are following through to all
your pages or if they leave before.
If your visitors don’t continue to the following pages,
try to make some changes on your page-joints. You might
also try to
change some of your headlines. But careful, only change one
thing at a time, otherwise you won’t know
which of your modifications was responsible to get the desired result.
The process is simple: Tweak and measure, tweak and
measure… until you get the click to the next page and until you succeed to
convert web site visitor into buying customers.
If you want to dig deeper into the subject of selling on the Internet, I highly recommend
“Make Your Site Sell!”
– it's the most complete resource around and web marketing
gurus from all over the world refer to it as the bible on internet selling.
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Page-joints are important, they make sure that your
site visitor doesn’t get lost on her way to delivering your principal
site goal -- for example, buying your eBook.
Page-joints tell your visitor what to do next
and they help you
to convert web site visitor into
customers.
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Other pages in this section:
●
Web Copy Writing - Learn How To Sell On The Internet
●
Learn How To Write Great Headlines And Explode Your Online Sales
>>> Making Money On The Internet -- Finally A System That Works
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