Learn How To Write Great Headlines
And Explode Your Online Sales
Find Out How You Can Get Tons Of
Amazing Internet Marketing Products – For FREE!
Headlines are the most important part of your sales letter. They account
for ~ 90% of your success. In other words, if you don’t get your headlines
right, your site won’t sell.
What’s the job of your headlines? They have to get your site visitor
excited. Their goal is to grab your reader’s attention and to make her continue reading your sales letter. If your headline fails to create excitement, it’s very likely that your visitor will leave your site immediately and probably never return again.
How do you create excitement? You have to intrigue your reader with the fantastic benefits of your product. The headline of your sales letter has to present the most important benefit – the USP (Unique Selling Proposition)
-- of your product.
The goal of your headline is to stir emotions and to help your reader to imagine enjoying all the great benefits of your product. People buy for emotional reasons and that’s why it’s so important to describe the benefits of your product and not its features.
Your site visitor is having only one question on her mind:
What’s in it for me? -- How can I solve my
problem?, How can I make more money?, How can I get that
job? … Focus only on your customer and answer her burning questions immediately
-- that’s
how to write a great headline.
In your headline, tell your customer that you have a solution for her problem, that you have the answers for her questions, that you will provide what she wants…
The result? Your reader will be excited right from the start, she will be eager to continue reading through your sales letter and chances are really good that you will get the click on the “credit card symbol” at the end of your sales letter.
Learn how to write a great headline and getting the sale
will become easy -- outstanding headlines can increase your sales by several 100%.
By the way, if you're looking for a possibility to create outstanding sales
letters quickly and easily, I highly recommend "Push Button Sales
Letters". This is an amazing software tool that'll guide you
step-by-step through the process of creating your own sales letters.
Just fill in the blanks, push a button and you get a nicely formatted, fully customizable sales letter on a web page - it can't get any simpler.
Check
it out here.
One headline isn't
enough -- use subheadings
Right at the beginning of your sales letter you have to fire your biggest gun
-- your USP, that’s the most compelling benefit of your product. To keep your reader interested and excited,
use several subheadings throughout your
sales copy.
Each of these subheadings conveys a benefit. That way you will pull your reader through your sales letter, right to the “Buy Me” button. If you don’t keep your reader interested, you risk loosing her. So, keep on firing benefits. Also, it’s absolutely ok to state one and the same benefit several times in different ways.
Most web surfers only scan pages, they don’t read every single word, but they will you’re your headlines. Therefore you have to make sure, that a visitor who reads only your headlines understands exactly what he will get out of your product.
Make your reader’s job easy. Divide your text into small logical blocks and start each block with a headline. A headline is like an ad for the text that follows
-- it has to convince your visitor to keep on reading.
How to write a great
headline? -- Here are some tips
Write down all the benefits of your product.
What
kind of problems does
it solve? How it make people happier, healthier, wealthier?…
You might not be aware of all the benefits. Think
outside the box and
keep on looking for more benefits -- don't let
any of them slip away.
What is the USP (Unique Selling Proposition) of your
product. What
makes it stand out of the crowd, what
makes it unique?
That's your most
important benefit, that's the one that will
differentiate your product from
those of your competitors.
Use short, active verbs that rouse emotions and create
images.
Write your headlines only for your target
customer and
don’t care
about the rest.
Powerful words you can use in your headlines: How
to, Free, Why,
Who wants to know, Finally… or ask an
open-ended question:
“Why do so many people fail to
attract more money?”
Don’t hype, what you are saying has to be believable.
Brainstorm 10 – 20 headlines.
Pretend you are your customer. Which headline would
get you excited,
which one stirs your emotions? Pick
your three favorites and keep on
modifying and changing
them until you are really happy.
Take a break and come back the following day with a
fresh mind. Do
a final edit if necessary.
Learning how to write a great headline takes time
and effort, but its
absolutely crucial if you want to succeed. It's
very likely that you will
spend the same amount of time for your headlines
as for the rest of
your sales letter -- and that's perfectly ok.
Want to learn more about sales copy writing, creating powerful
headlines...? "Make
Your Words Sell" is one of the best books on this subject. The
whole process of crafting powerful sales letters is explained in great
detail and in an easy understandable language.
Headlines account for nearly 90% of your sales. Considering
the huge payoff, it’s well worth you spend some time
learning how to write a great headline.
Most important, your headlines have to stir emotions and they have to get your reader excited about your product.
Once you accomplish that, getting the sale is easy.
Write down all the benefits of your product.
What
kind of problems does 
