Boost Web Site Traffic With The
Major
Free Search Engines
Find Out How You Can Get Tons Of
Amazing Internet Marketing Products – For FREE!
Working the major free search engines (SE’s) is a great way to boost
your web site traffic – especially for small online businesses
operating in a narrow niche. Getting traffic can be fairly expensive, but with the help of the search engines, you can generate
free and highly targeted traffic for many years to come.
Don’t worry, you don’t have to know anything about complex search engine optimization. The principle to boost web site traffic with the major SE’s is simple:
You create valuable content pages that match the theme
of your site.
Each of these pages is optimized for a specific
keyword in order to
rank high on the search engine results pages.
Is there a drawback? Well, generating traffic from the search engines takes some
time and work. But once the necessary legwork is done? You know it already –-
free, targeted traffic for many years to come, without the need to invest any
more time.
The big advantages of
SE traffic
Visitors from the SE's are actively searching for what you are offering,
which means that they are motivated and open to buy.
They are new prospective customers –- a great way
to build your list.
They found your site by searching for specific
keywords, which means
they are highly targeted, open-to-buy visitors.
You don’t have to pay anything for the visitors
arriving at your site.
Once you've done the legwork, the SE’s will give you a steady stream
of targeted
traffic for many years. Even if you stop working
on your
pages, the traffic to your web site will
continue.
Help the search
engines to find your pages
Why do people use search engines? They are looking for products or services with certain features and benefits and they are typing specific keywords into the search box of the engines in order to find what they want.
No one is looking for you or your site. What the web surfer wants is an answer to his question or a solution for his problem and he doesn’t care if it’s you or someone else who provides the solution.
So, what does this mean for you? In order to boost web site traffic, you have to
get many of your web site pages on the first page of the search engine results pages (SERP’s).
But how do you get there?
Create a list of specific keywords and keyword
phrases with high
demand and low supply.
Make sure that each of these keywords matches the
theme of your
web site.
Be careful not to dilute your theme -- keep it as
narrow as possible.
The key to success for
small businesses is to target a narrow
niche market.
Create content pages for each of these keywords.
Each page has to
focus on a single
specific keyword and it has to be optimized in order
to get a high ranking
in the SE’s.
Build many of these pages -- create a Theme Based Content Site (TBCS)
that consists of at least 60 – 80 keyword-focused content pages.
How
do you find highly profitable keywords?
Pretend you are your customer -- What would you call your
product?
How would you describe it? What are the
features and benefits of
your product?... Think outside
the box.
Check out the competition: Verify the sites of your
competitors and
make a note of the keywords they are using.
Do a “mouse right click – view source” on the pages and
search for
the keyword META tag in the HTML document.
Copy and paste all the
keywords into your keyword list.
Use Search It! to find tons of great keywords and to
evaluate their
demand. Search It! is a fantastic research tool with
loads of different
search facilities. To find great
keywords, select "Brainstorming" in
step1 and select
"Yahoo! Keyword Selector Tool" in step2. --
Follow
the instructions and experiment also with the other search options.
Use Google to verify the supply for your keywords.
Type your specific
keyword in the search box and check how many
search results are
returned (indicated on the upper right corner). Focus
only on keywords
with relatively low supply, because it's very
difficult to get a good
search engine ranking for high-supply keywords, so .
The best keywords are those with high-demand and low-supply -- these
are the ones that really boost web site traffic.
If your site theme is very competitive, it's a good idea to concentrate on
less-obvious keywords. Those ones have relatively low demand, but
usually
also very low supply. That's a clever way to win the search
engine
positioning race. Create many of these pages and you can
generate quiet a
bit of traffic -- even in a very competitive market.
The quickest and easiest way to generate a big list of profitable
keywords
is to use the Brainstorm It! which is part of the
Site Build It!
e-commerce
solution.
Optimizing your pages for the Search Engines
Each of your pages should be optimized for a
single specific keyword. Use your keyword several times throughout the body text of your web page and also in certain strategic places – the HTML META tags
and other tags.
Never dilute the content of your pages -- don't introduce more than one subject on a single page.
Important tags to
get a high ranking
The <TITLE> tag: This is one of the most important tags.
Make sure
to use your keyword at least once in this tag.
The SE's display the
provided information as the title on the search
engine results page.
It shouldn't be longer than 60 - 80 characters – some SE’s might cut
longer strings.
The <META Keywords> tag: Contrary
to what many people believe,
the importance of this tag is fairly low nowadays. Provide only
your
most important keywords and maybe one or two
synonyms.
The <META Description> tag: The SE's
display this information as the
description in the search engine results page.
Your description acts as an ad for the searcher, so it's
a good idea
to mention the most exciting benefit of your
product. Use your specific
keyword at least once and keep the
description under 200 characters.
The <H> tags: These are the Headline tags
-- <H1> is
the most
important, <H2> is second… The <H> tags are
fairly important for the
ranking of your pages -- try to use your specific
keyword at least in
the <H1> tag.
The <BODY> tag: Use your keyword
throughout the body text --
especially in the opening- and final paragraph.
Also, try to use
synonyms together with your specific keyword.
Follow these simple rules and the SE ranking of your pages
will definitely improve and this will automatically boost web site traffic.
Submitting to the Search Engines
Did you ever get an ad like “Submit to 5000 search
Engines for only $49” ? Don’t bother! First, there are no
5000 SE’s and actually there are only a handful of Search Engines that
really count.
The most important Search Engines:
MSN Search
Ask Jeeves / Teoma
Fast
Alta Vista
Inktomi
What about AOL, Netscape Search and Lycos? You will be listed in all of
them automatically, if you are in the engines above. These SE's get search
results from one or more of the above SE's.
Properly optimizing your pages is a tedious and time-consuming process. To
get more done in less time and to boost your ranking for maximum traffic, I
highly recommend you take a look a
Web CEO
- probably the best SEO tool on the market.
Click
here to download your free version of Web CEO.
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No doubt, working the major free search engines is
a fantastic way for small online businesses to boost web site traffic.
They deliver free, targeted traffic for many years to come.
The key to achieve high rankings is to optimize your pages for keywords with high demand and low supply. Create
many of these pages and focus on only one
keyword per page. |
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Other pages in this section:
●
The Best Ways To Increase Online Traffic
●
Submit Your Site To Directories - A Great Way To Optimize Search
Engine Ranking
●
Looking For Cheap Targeted Traffic? Try Pay Per Click Search
Engine Submission
●
Buying E-zine Ads - The Best Way To Get Cheap And Instant Traffic
●
Submit Free Articles To Attract More Open-To-Buy Visitors
>>> Submit Your Site To Directories And Optimize Search Engine Ranking
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