Ezine Advertising - A Great Way To
Get Cheap And Instant Traffic
Find Out How You Can Get Tons Of
Amazing Internet Marketing Products – For FREE!
Buying ezine ads is relatively cheap and it allows you
to get visitors to your site almost instantaneously. To
be successful, you have to advertise in quality ezines
with an audience that is a close match to your own
target market.
What are the big advantages of ezine
advertising?
Low cost: Buying ezine ads is much cheaper than for example banner
advertising and the yield is much higher.
Targeted Visitors: Advertise in ezines with
an audience that is
interested in the theme of your site and you will
get a fairly good
conversion rate -- more of these visitors will
buy from you, click on
your affiliate links...
Negotiable: Most ezine publisher will allow
you to negotiate price
and ad placement, especially when you are buying
ezine ads on a
regular basis.
Life-Span: Old ezines are archived and remain
accessible -- you keep
on generating traffic from ezine ads you bought
weeks or even
months ago.
Great sources that will help you to find the right
ezines
Use the Search Engines - For example, search for:
+newsletter
+yourProduct
If you want to get good results with e-zine advertising,
you have to do it properly. Don’t just jump in without
really knowing what you are doing. Plan your campaign
and do the necessary legwork.
Tips for buying ezine ads
Get your ads in front of a highly targeted audience
-- that’s probably
the most important point. Do your research
and subscribe to ezines
that seem to match your target market. Make sure
that the content
is of interest to your audience.
Advertise only in high quality ezines: Verify if the
ezine is providing
valuable content. Check the ad / content ratio. Some ezines are stuffed
with 80% of ads and a tiny little bit of content.
Don’t waste your money
on them.
Who else is advertising? Are they selling
similar products or services as
you? If yes, then you probably found a “winning” e-zine.
Where do they put the ads? The best place is
just before the
“feature article”
Do they offer classified- or sponsored ads? Sponsored
ads are a bit
more expensive, but they are also more effective and well worth
a few extra bucks.
Check the price tag. Your investment has to make sense
from a financial
point of view. Start with cheaper ads.
They probably won’t give you
lots of traffic, but they
are absolutely ok to get started and for testing.
Ok, you found some great ezines for
your advertising campaign? Great, now it's time to write
your ads and to start contacting ezine publishers.
Some tips on writing great ezine ads
You only have a few seconds to convince the reader. So
your ad has to stand out of the rest -- be
original and different.
Pay attention to the following points:
Write an attractive headline. Hit the reader with your
biggest gun –-
your most compelling benefit. But don't cross the
border. If you hype
too much, you will loose your believability.
The reader has to act immediately on your ad –- i.e.
clicking on the link
to your website. In order to make the reader
click , create
some kind of
urgency -- mention that your offer is valid
only for the next 3 days, offer
a free eBook for the first 100 subscribers...
The layout has to be appealing and simple to read.
For easy reading, the text lines should not be longer
than
65 characters.
If you want to master the art of sales persuasion on the web, you should
take a look at
Ad Copy
Secrets Revealed.
This e-book leaves no part of the ad writing process unexamined,
every secret is revealed. Within each value-packed page of this e-book, you’ll learn the real how-to’s of building the headline that works, creating the perception of value for your client, understanding the problems your target market wants to solve, or the end results they want to obtain.
Measure the response of your ads. Make slight changes
(only one change at a time –- e.g. modify the headline)
to your ad and repeat your campaign. Did you get more
visitors or less? Did your conversion rate go up or down?
Internet marketing is all about testing, changing,
tweaking, testing, changing… -- always try different
things and measure the response.
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Buying ezine ads is a cheap way to
generate targeted traffic. Carefully
choose the "right" ezines -- this
will make all the difference between
success and failure. |
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Other pages in this section:
●
The Best Ways To Increase Online Traffic
●
Boost Web Site Traffic With The Major Free Search Engines
●
Submit Your Site To Directories - A Great Way To Optimize Search
Engine Ranking
●
Looking For Cheap Targeted Traffic? Try Pay Per Click Search
Engine Submission
●
Submit Free Articles To Attract More Open-To-Buy Visitors
>>> Submit Free Articles To Attract More Open-To-Buy Visitors
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